Trade sector is an important sector that contribute to the Indonesian economy. In the global context, Indonesia is one of the market that has big potential. It contribution to the GDP is second the largest after transportation and communication sector.

In the global sector, Indonesia retail market has a good potential, according to AC Nielsen in 2008 the growth of ritel market rise between 10% to 30% every year.  The competition between traditional retail and modern ritel has becoming more complex, where the modern retail expansion has decreasing the power of traditional ritel in the market. Due to the complexity of retail industry in Indonesia, this paper try to examine the competition in the retail market in Indonesia especially Fast Moving Consumer Goods.

Discussant: Prof. Rina Indiastuti